Our Story
Founded in New York. Rooted in Vero Beach. Built for outcomes.
Headquartered in sunny Vero Beach, Florida, Cruz Street was founded by Jesse Cruz in 2018 in New York, New York. The idea was simple — give companies the data leadership they need without building it in-house: a head of data strategy, as a service, with the technology to deliver on it.
The firm grew out of a practical frustration: enterprise data work too often takes too long, costs too much, and ends in dashboards no one uses. We do it differently — the rigor of a large consultancy with the speed, focus, and pricing of a specialist partner. End-to-end, under one roof: the data foundation, the analytics, the AI, and the software around it.
Today Cruz Street is led by founder and CEO Jesse Cruz alongside a team of engineers, analysts, and advisors. Meet the team →
Our Mission
We simplify data science by making it accessible to all.
That mission, carried over from day one, drives everything we build. We help organizations use data science to acquire customers, make smarter decisions, and accelerate growth — and we measure our work by the outcomes it drives, not the features it ships.
Partnership
An AWS-first data & analytics partner.
Cruz Street is an Amazon QuickSight Service Delivery Partner and a member of the AWS Partner Network. AWS is our deepest bench, led by a principal architect with four AWS certifications and a decade in data engineering, and proven in production for clients like the International Code Council and GARP. When a client’s data already lives in Microsoft’s stack, we deliver there too (Fabric, Data Factory, Power BI, Dynamics) without asking them to migrate first.
The stack we go deep in
AWS is where we go deepest. We also build and deliver on Microsoft Azure for clients already on that stack.
How We Work
Written by humans.
We use the best tools available — including AI — but the thinking, the judgment, and the accountability are human. Real analysts who understand your business sit alongside the technology. That’s how the work stays honest, and how the outcomes stay yours.